Showing posts with label How to use. Show all posts
Showing posts with label How to use. Show all posts

Sunday, August 12, 2012

How to Use Direct Call Feature on Galaxy S3


Enable Direct Call on Samsung Galaxy S3

The entire web world has been discussing the fact that how rocking is Samsung Galaxy S3. The credit goes to the research and the features that have come up on account of Samsung’s tireless dedication. Smart Stay, S Beam, Pop up play etc. are some of the features that really make this handset a cool one. But how can you forget the direct call feature as available in Samsung Galaxy S3.
Direct call feature in S3 is as potent as other features of Galaxy S3. In fact this is something very much convenient to those who crack deals on phone or those who don’t like wasting even a second. Direct call Galaxy S3 helps you in making a quick call while you are reading the message or while you are just viewing some missed call. Even if you are just having a look at the contact details you can make a quick direct call with S3.This you can do even with out touching the screen of Galaxy S3. You just have to pick up the phone and hold it near your ear. Just a log or message or the call on screen would be enough to make a call. So, are you amused with this facility?
Well, it truly deserves a standing ovation as Galaxy S3 has laid down a perfect example in the technological field. It has set an example and with the kind of features that the gadget carries, it is really for the competitors to move ahead of Samsung. Just recently there was news that within 2 months Galaxy S3 sales over the globe has crossed the 10 million mark. Now that really deserves applause.
Now, you really know what direct call feature in S3 mean and how important it is. But there’s a trick that you have to follow for enabling the feature. Here’s a simple tutorial showing the method to enable direct call feature on S3.

How to Enable Direct Call on Galaxy S3

  • Go to Settings on the home screen.
  • Choose Motion.
  • Toggle the button beside direct call on.
  • You will see it turning as green.
  • Holding the phone next to your ear when there is a message you are reading or you see a missed call or while viewing the contact details will make the call directly to that contact.
We hope that this article on enabling direct call option on Samsung Galaxy S3 was quite useful to you. Do let us know your feedback. Also, you can share your issues with us in relation to this.

Monday, May 2, 2011

Driving Traffic With Facebook Ads

While at an event in Washington DC, I was talking to a friend called David Sinik (who runs a Online Advertising Agency), trying to get to know more information about how he is driving traffic from FacebookAds for so cheap and how he’s making money from it. After catching up with him a few weeks later, he agreed to share some of what he knows with you guys, I hope you enjoy it:

So I’m not really big on hype – but it’s hard for me to contain my excitement when talking about Facebook advertising (or any online advertising, for that matter. I’m a huge geek.) There is literally nowhere else on the internet, or in the offline world (that I know of) that has such comprehensive targeting abilities. You can target 24 year old single women that like to read “Think And Grow Rich”, are conservative, play Farmville, located in New York City, on their birthday. Not that you’ll ever really need to go in-depth, but the point is – if you know anything about your customer, you will be able to find them on Facebook.

The best part is that with this insane targeting ability, you are able to put yourself in a position where you’re dealing with minimal advertiser competition.

So let’s run through Facebook Advertising, shall we?

There are 5 keys to advertising on Facebook, they are:

  • Read The Help Section!
  • Targeting
  • Ad Copy/Pictures
  • Landing Page
  • Testing, Testing, and more Testing

Read The Advertiser Help Section

The first thing you should do before you jump into advertising on Facebook is run through their help center. It should only take 20-30 minutes at the most and will give you a good foundation and understanding about their program.

Targeting

Here’s a rundown of what you can target on Facebook:

  • Age
  • Location
  • Gender
  • Sexual Preference
  • Birthday
  • Relationship Status
  • Languages
  • Interests (Books, Movies, Applications, Games, Political Views, Job Title, Religion)
  • Education
  • Workplace
  • Connections (Groups, Pages, Events, Applications)

The ability to niche-down your targeting allows you to get the absolute best quality visitors to your site (the ones most likely to be interested in what you have to offer), and allows you lots of room to avoid dealing with competition. The tighter you get with your targeting, the less competition you will have, and the cheaper your advertising costs will be.

facebook ad1 Driving Traffic With Facebook Ads

Creating An Advert For a New Site Of Mine

So here’s how I approach targeting. Before I even begin any ad creation on Facebook, I want to do research about my target audience first. The main way that I get information about my audience is through Quantcast. If you are unfamiliar with Quantcast, it’s basically an analytics-type plugin that some websites use on their pages that records demographic and traffic information about their site. Quantcast also can give you data on sites that don’t use their plugin (the data is estimated, but it’s pretty accurate).

If my site already is receiving significant traffic, I would check out that URL on Quantcast. If I’m running an affiliate offer, I would check that sites URL on Quantcast. If I have no traffic and I’m not running an affiliate offer, I would use the URL of my competitors sites to get a feeling for their audiences.

Once you enter in the URL, you’ll get a page back that looks like this.

The data is presented in two ways – the percentage on the left is the % of the sites visitors that are in that demographic, and the number on the right is the index of the amount of visitors to the site in that demographic related to the internet average. So 100 is the internet average – if your site is a 213 index for African American, that means your site has around 2.13x the average amount of African American visitors to it compared to the rest of the internet.
I am usually just focusing on the gender demographic and the age demographic for my baseline targeting. The other information is good just to give you ideas for what kind of copy/pictures to use in your ad.

Some other resources to learn more about your audience are Google’s AdPlanner, Alexa’s Audience tab, and simply making a Facebook account of your target demographic. If you’re looking to target 34 year old single men, you can make an account that age and see what kind of advertisements pop up. This will give you a better feel for what your competition is doing, and give you some ideas for what types of ads to run with.

  • Ad Copy

Here’s where you need to dig into your copywriting skills. If you haven’t read Breakthrough Advertising by Eugene Schwartz – purchase it immediately. It’s pretty much the best copywriting book ever written and also has a chapter with 37 different types of headlines to use (very helpful for Facebook copy, as your headline is extremely important)
Here’s some copywriting tips broken up into the 3 sections – Headlines, Pictures, and Body Copy.

Headlines

  • Capitalization (capitalize the first letter of each word, try capitalizing full words if you can (“FREE!”))
  • Punctuation – Use different punctuation to make your ad stick out from the crowd ($, “”, –), also use exact numbers (43,382 instead of 40,000)
  • Questioning – Ask your audience a question, challenge them (“Can You Handle It?”) – these types of ads generally get pretty good clickthrough rates.
  • X vs. Y (Nascar vs. Indycar, Dogs vs. Cats) – take advantage of hot debates that are going on in your niche.
  • Shock Headlines (“Steal This Car.”) – they attract more attention and will definitely help increase clickthrough rates.
  • Keyword – Use the keyword that you’re targeting in your headline (“Like Think and Grow Rich?”)
Facebook Search Driving Traffic With Facebook Ads

Example Of Your Facebook Advert

Pictures:

Pictures are the most important aspect of Facebook ads – they are the first thing that people see, so it’s extremely important to stick out from the crowd. It’s also important that your picture isn’t deceptive – it might get you clicks, but it’s not going to help you make sales.

  • Sex sells – if you can get away with it, use attractive people in your pictures.
  • Bright colors – The more you can make your picture stand out, the better. Try putting some neon colors in your picture using MSPaint.
  • Borders – You can also try adding borders or mini graphics on your pictures (stars, etc.)
  • Text – You can white out the bottom of your picture and add in some extra copy.

Body Copy:

  • Call to action – This is EXTREMELY important – the person has read your ad – what are they supposed to do next? Tell them what they need to do (“Click Here!”)
  • Scarcity – Tell them that it’s a limited time offer, that there’s a limited quantity of your product, or that the offer will be coming down by xx date. This incentivizes them to click now.
  • XX Value – FREE! – Explain the value of the purchase that they are about to make in exact numbers ($457 instead of 400)
  • Truthfully, body copy doesn’t have that great of an effect on your clickthrough rate, though it can have a large effect on your conversion rate. Make sure that your copy is not deceptive.

Landing Page

It is very hard to get sales letters to work on Facebook. The simple fact of the matter is that people on Facebook are not really looking to be sold to – they are not in a buyers mindset. The key is to send them to a page that offers free information. Sometimes you can send them to a page that has an email opt-in, or you can make the process longer and put a page in between your ad and the e-mail opt in page. We’ve had pretty good conversions with pages that look like the one to the right. We offer a free report in exchange for the users name & e-mail.

It’s important to make these pages non-threatening. The way we did this was through keeping the colors on the page similar to Facebook. If possible, try to use the same fonts. This doesn’t necessarily mean that this will always work – it’s just what has worked for us in our campaigns. Generally, the shorter pages on Facebook convert better.

The most important thing is to make sure your page is relevant to your ad. If there is a disconnect (A picture of a model in a bikini leading to a car insurance offer), your ad will obviously not convert. Also – the more relevant your page is in terms of your targeting, the better. So if you’re targeting 18-24 year olds – mention something about being 18-24 on your landing page.

Testing

Before we go into testing – let me just quickly run through how bidding works on Facebook. First and foremost, you do not want to start your bids at Facebook’s suggested bid. They are always going to overestimate how much your clicks will cost (so they can make more money!), so we usually start at 50 cents and lower from there.

Facebook’s bid prices are determined based on your clickthrough rate. The higher your clickthrough rate, the cheaper your clicks. So with that in mind, you want to maximize your clickthrough rate. However, you want to make sure you are not doing this at the expense of your conversion rate – as if you aren’t making any sales, who cares how many people are clicking on your ad, right?

I always do CPC bidding. You used to be able to bid CPM rates and get much cheaper clicks, unfortunately, Facebook just recently changed their policies so that now if you bid CPM, they will send you less clicks.

The last thing to know about bidding is that if you lower your bid prices too much, you will stop receiving impressions. We generally will lower our bids slowly – usually down to whatever average CPC we are receiving. However, Facebook bids are can be screwy, so it’s important to test as sometimes no matter what you do, traffic will stop flowing to your ad.

When we’re testing a campaign, we usually start off with 15 different ads/pictures. You don’t necessarily have to go this crazy, but it can definitely help expedite the optimization process. Make sure when you’re starting that your ads/pictures are completely different from each other – this way when the results come back, you know for a fact that x ad is better than y ad.

Once you’ve run your ads for a day or two, sort through them and turn off all the ads that are getting low clickthrough rates. We usually are searching for .08% CTR – however, you need to make sure you understand your numbers. What I mean by this is, you might have a CTR that is below .08, but a conversion rate with that ad that is very high, and therefore justifies the cost of the ad. Make sure you’re tracking conversion rates with Facebook’s conversion pixel for this.

Anyway – so as we eliminate poorly performing ads, we want to take our best performers (best copy, best picture) and try to mix them around some more (Try new pictures, try new copy, mix and match) to see if we can optimize them even more. You pretty much repeat this process until you’ve got a profitable campaign – and then you can scale it by increasing your daily budget, and making copies of your best performing ad.

I hope that I was able to provide a comprehensive enough guide for readers here at IncomeDiary! Happy bidding on Facebook!

Saturday, January 15, 2011

How to use two Power supplies on one computer

How to use two Power supplies on one computer.


Ok let me start off by stating that many of us have old power supplies laying around our house. This guide will give you step by step directions to use that spare power supply unit [PSU]. Why would you want to have two PSUs anyways? There are many reasons to have multiple PSUs for your computer. One reason is to take the load off of the PSU that supplies power to your Proceesor, thus allowing for better stability for overclocking. Another reason is so that you can power up other 12volt items without your computer examples being Peltiers, Cold cathode lightuing, external fans, and so on. One more reason is that if you have a generic PSU and need power for your new high end graphics card, you can dedicate a spare PSU to run only that item. Over all there are many reasons to have some extra power on tap, I am just going to help you get that power really cheap :thumbsups .

Suppies
1 Spare Power Supply
2 Male pins [ need to fit the 20pin PSU molex]
1 piece of 16 guage wire 2-3 inches [5-8cm]

Optional supplies
1 Single Pole Single Throw switch(SPST) "Push On-Push Off"
1 4pin fan or light "for testing purposes"

Tools Needed
Wire cutters [needle nose pliers work as well]
Wire crimpers [needle nose pliers work as well]
Pin insertion tool [needle nose pliers work as well]
(If you couldnt tell all i used was Needle nose Pliers)


Ok now on to the Fun part, Modding the PSU

Step: 1 Cutting the wire

Ok now take your little piece of wire and strip the ends off.
Your wire should look like mine in the picture below.

Step: 2 Making your Jumper

Take your Male pins and with your needle nose pliers crimp them onto the wires on both ends so that you can just bend it around so that the pins can touch each other.


Step: 3 Jumping the PSU

Here is the tricky part, We need to find the Pins that the Motherboard uses to turn on the PSU. On most PSUs the wire that turns it on is Green wich needs to connect with a groundBlack. I have created a image that shows what all the different wires do on the 20 pin connector, and have pointed out the Power on [PS_ON#]and the closest ground [COM]. We will use our jumper to connect them together.
Below is the image showing where the pins are located, the clip is on the right in my picture.


STEP: 4 Connect the dots

Ok so all you have to do is this, with the clip to your right count 4 pins up and place your jumper in the 4th hole on the right side. Refer to image above for pin locations.

Then go ahead and take the other end of the wire and conect it to the fifth hole, Right above the one you just inserted, it should look like the image below. Refer to image above for Pin locations.

Thats it now plug in your fan and turn it on to make sure it works.

Alternative Steps
Installing a on off switch to turn on your PSU.

From step 2 instead of creating a jumper do the following. Take a Single Pole Single throw(SPST) "Push on Push Off" switch, And install wires to the switches posts. And on the ends of the two wires install the Pins. Then follow step 4 above to insert your switch into your PSU. Should look something like the image below.
Now that that is done you can mount your switch anywhere you would like it to be on your case.